Here’s what you’re looking for: Penny Breslin

ADVISORY & CONSULTING

Lang: The Right Clients > Revenue | It’s Not Just the Numbers

Tough client calls, tax planning, and better leadership turned hard knocks into growth.

This is a preview. The complete 1-hour video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
Sponsored by “It’s Not Just the Numbers: How to Move Beyond the Numbers and Deliver Real Value for Your Clients”
by Penny Breslin and Damien Greathead – See Today’s Special Offer

Subscribe to CPA Trendlines podcasts anywhere: Apple, Google, Spotify, iHeart, Deezer, Amazon Music and Audible, Player FM, Audacy, Gaana (India), and Boomplay (Africa).

It’s Not Just the Numbers
With Penny Breslin and Damien Greathead
For CPA Trendlines

When Lang launched Upside CFO, he didn’t set out with a grand blueprint. “If we’re being honest, we started off with simple bookkeeping,” he says. Over time, his firm evolved into a multi-faceted practice offering fractional CFO services, tax planning, and even financial planning partnerships. Along the way, he admits to trial and error. “Sometimes I do smart stuff. Sometimes I don’t,” Lang laughs.

MORE Penny Breslin and Damien Greathead
MORE Advisory & Consulting
BUY “It’s Not Just the Numbers”

GoProCPA.com Exclusively for PRO Members. Log in here or upgrade to PRO today.

Yet from that messy middle came clarity: the future of advisory services lies in translating numbers into strategy, choosing the right clients, and building processes that can scale without sacrificing value.

READ MORE →

ADVISORY & CONSULTING

Build a CAS Practice that Works | It’s Not Just the Numbers

The debut episode reveals why half-built CAS divisions fail and what to do instead – Plus 12 key takeaways! 

This is a preview. The complete 1-hour video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
Sponsored by “It’s Not Just the Numbers: How to Move Beyond the Numbers and Deliver Real Value for Your Clients”
by Penny Breslin and Damien Greathead – See Today’s Special Offer

Subscribe to CPA Trendlines podcasts anywhere: Apple, Google, Spotify, iHeart, Deezer, Amazon Music and Audible, Player FM, Audacy, Gaana (India), and Boomplay (Africa).

It’s Not Just the Numbers
With Penny Breslin and Damien Greathead
For CPA Trendlines

In the inaugural episode of It’s Not Just the Numbers, hosts Penny Breslin and Damien Greathead deliver a candid, experience-driven conversation aimed at accounting and bookkeeping firm owners seeking to move beyond compliance work and grow successful Client Accounting and Advisory Services (CAS) practices.

MORE Penny Breslin and Damien Greathead
MORE Advisory & Consulting
BUY “It’s Not Just the Numbers”

GoProCPA.com Exclusively for PRO Members. Log in here or upgrade to PRO today.

The duo, who have worked together for over two decades, including hosting one of the first CAS workshops in 2013, are well-known voices in the evolution of cloud-based accounting and outsourced advisory services. Their show—named after their 2019 book—digs into the practical, strategic, and often messy realities of transitioning to advisory work. And for Breslin and Greathead, the key message is clear: building a sustainable CAS practice starts with intentionality.

READ MORE →

ADVISORY & CONSULTING

AI Is Not Your Enemy; Here’s Why

Clients will always need context.

By Penny Breslin
It’s Not Just the Numbers

In 1994, in a small hotel meeting room in Colorado Springs, 50 accounting firms were up in arms when the presenter mentioned QuickBooks. They shouted angry comments: “QuickBooks is destroying my business.” “They want to take my clients.” “They are giving people a false sense of security with their commercials that say, ‘If you can write a check, you can do QuickBooks.’”

MORE by Penny Breslin
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

The presenter was nervous and asked me what he was to do. I said I use QuickBooks for your company, and I have no idea what I am doing, and I could use an accountant to teach me.

READ MORE →

ADVISORY & CONSULTING

Eight Steps to Putting Back Office Support into Place

three young people talking in an office

Includes details for the Client Operations Manual.

By Penny Breslin
It’s Not Just the Numbers

Moving from compliance to reliance services is not an easy task. If you are feeling a bit overwhelmed at this point, that’s okay. However, the joy of offering back office support (BOS) services and working closely with clients to help them meet their goals is well worth the effort. Having a strong team, clear procedures and technology that works for you are the building blocks that allow you to succeed in this endeavor.

MORE: After You Check Your Cybersecurity, Help Others | Cover These Five Areas of Information Security | Three Examples: Pricing Your BOS Value Add | Use Timesheets for Productivity, Not Billing | Revisit Your Back Office Support Procedures | Federated Search: What It Is, Why It Matters | Accounting Tech Tools to Minimize Your Pain | Do Your Apps Play Well with Others? | It’s OK to Have Favorite Clients | Ten Questions for Teamwork | Yes, You Can Be an Outsourcer
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

The next layer is the clients – meeting with them, working with them and setting up the procedures to ensure that you are truly their advisor. When you carefully select your clients, take the time to understand their needs and goals, and hold them to a paperless work environment, both your team and clients will reap the rewards.
READ MORE →

CLIENT ACCOUNTING SERVICES

After You Check Your Cybersecurity, Help Others

Make it a client service option.

By Penny Breslin
It’s Not Just the Numbers

In 2020, like many businesses, we went remote. My remote team of excellent ladies in Chennai, India, had to go even more remote than they already were. When India shut down, I figured I was out of business. We promise our cybersecurity is job number one to our accounting and financial firms. We have a highly controlled work environment, except for the day care and under 3’s occasionally looking for Mum. I did not think sending our employees home would work.

MORE: Cover These Five Areas of Information Security | Let Tech Make Communication Easier | How to Assess Needs for a Client Proposal | Best Practices for Source Doc Permissions and Handling | Every Back Office Support Client Needs a Playbook | Creating a Back Office Support Playbook | Strengthen Client Ties with Workflow Tools | Understand Your Online Marketing Options | Narrow Your Prospects by Choosing a Vertical | Build Your Team, Then Choose Your Clients | How Back Office Support Adds Value | AI Is Not Your Enemy
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

But thank the universe, many of our clients had no problem as long as we could figure out the security. They had been working with the same team of ladies. They saw them on Zoom and communicated daily on Slack. So, in 48 hours we went through an internal change to allow that to happen.
READ MORE →