Bill Reeb, Author at CPA Trendlines

What Would Make You Happy?

BONUS: A flowchart of desire.

By Bill Reeb

I believe that every day, in a way, we do exactly what we want to do or what we desire. For instance, you might be frustrated by your present weight, but if you don’t change your eating habits or exercise regimen, then you clearly do not desire to lose weight.

MORE: Don’t Let Opportunities Become Detours | Covid Crisis Requires New Mindsets | Do You Have a Goal or Just a Speed? | What Are You Giving Priority? | 3 Early Warning Signals for Overachievers | Learn More By Letting Go | Don’t Let Others Block Your Path | How Overachievers Can Get ‘Unstuck’
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Another idea that complicates determining what we want, which is far more subtle and complex, is that we subconsciously or consciously suppress many of our desires.
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Do You Have a Goal or Just a Speed?

Know where you are running to.

By Bill Reeb

If you decide you want to make some changes, that’s great.

MORE: What Are You Giving Priority? | 3 Early Warning Signals for Overachievers | Learn More By Letting Go | Don’t Let Others Block Your Path | How Overachievers Can Get ‘Unstuck’
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But before you start running away from whatever it is that you don’t like, make sure you know what you are running toward.

Consider this scenario…
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What Are You Giving Priority?

If you can’t use your time and apply your energy on your highest priority items, what does that disconnect say?

By Bill Reeb

Having a desire for something is the first step in your process. Once you have identified what is important to you, the desire step then includes creating

a plan,
plan tactics,
a realistic timeline and
reasonable expectations.

MORE: 3 Early Warning Signals for Overachievers | Learn More By Letting Go | Don’t Let Others Block Your Path | How Overachievers Can Get ‘Unstuck’
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My approach is to immediately start introducing you to a variety of techniques, each followed by a short exercise that will ask you to assess how you are performing as well as how you might apply the technique to help maintain or start building momentum toward your objective. These techniques are focused on helping you discover what you want to achieve.
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Learn More By Letting Go

What you think you know might be holding you back.

By Bill Reeb

“Let go of what you think you know” is something my mentor John’s martial arts students say and read every time we enter the school to train; it is a fundamental idea to embrace if you want to expand your ability to learn and grow. This phrase is a reminder to ensure that your existing knowledge and skill do not negatively impact your willingness to gain new knowledge and skill!

MORE: Don’t Let Others Block Your Path | How Overachievers Can Get ‘Unstuck’
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It’s funny how we think, sometimes. For example, it is not uncommon that we position ourselves on either end of a spectrum (I know something or I don’t; I have a skill or I don’t). When people think they already know something, it is hard to even get their attention to consider new ideas unless they believe someone else knows more than they do.
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Don’t Let Others Block Your Path

Their intentions may be good, but they’re still roadblocks.

By Bill Reeb

It’s funny … every business I have counseled is different, yet fundamentally they are all dealing with some of the same basic issues.

MORE: How Overachievers Can Get ‘Unstuck’
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And while every individual I work with is unique, I also find that we are all fundamentally similar (just another reflection of the concept “same-same”).
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Bill Reeb

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Bill Reeb, CPA, CITP, CGMA, is CEO and co-founder of The Succession Institute LLC and 2019-2020 chair of the AICPA.

Bill has been consulting for three decades to all sizes of businesses, from Mom and Pop operations to Fortune 100 companies, primarily in the areas of strategy, leadership and change management.

He decided to add the credentials of CPA behind his advisory work and became a CPA in 1986. Prior to his life as a CPA, he worked for IBM in sales back in the late 70’s. As an entrepreneur, Bill has founded seven small businesses, he had two ladies clothing stores, one retail computer software store, a software development firm, a computer consulting firm, a CPA firm, and his current management consulting firm - Succession Institute, LLC.

As an award-winning public speaker, Bill lectures throughout the U.S. and Canada to thousands of executives and CPAs each year. In addition, he has been featured on numerous video-taped and live television programs. As an award-winning author, Bill is internationally published with hundreds of articles and columns to his credit. He currently authors a bi-monthly column called “In the Bill-iverse” which is distributed by a number of State CPA Societies as part of their Practice Management e-newsletter. Besides being published by various magazines, journals and newspapers, Bill and his partner Dom have co-authored two books on Succession titled Securing the Future: Building Your Firm’s Succession Plan with its companion field guide called, Securing the Future: Implementing Your Firm’s Succession Plan. He and his partner also co-authored the Succession Resource Center website materials for PCPS in 2008 and the fourth edition of their consulting book called Becoming A Trusted Business Advisor: How to Add Value, Improve Client Loyalty, and Increase Profits. Finally, Bill’s newest book is titled The Overachiever’s Guide to Getting Unstuck: Replan, Reprioritize and Reaffirm. All of their books have been published by the American Institute of Certified Public Accountants (the AICPA).

Bill is an active volunteer within his profession having served in many leadership roles. He serves as an advisory board member of CPAFMA and KROST CPAs. For the AICPA, he is a past and current member of the Board of Directors and Council, past Commissioner on the National Accreditation Commission, and the 2018-2019 Vice Chair of the AICPA, putting him in line to become AICPA Chairman for the 2018-2019 term.

Bill has been honored by being named as a CPA Ambassador, was presented the Pathfinder Award and served as the Texas Vision Delegate. Accounting Today has recognized his efforts by listing him as one of the Top 100 Most Influential CPAs, CPA Magazine has named him as one of the Top 100 Most Influential Practitioners, and Inside Public Accounting has listed him as one of the top 10 most recommended CPA firm consultants.

Finally, Bill enjoys a number of hobbies. He is an avid golfer, skier, and enjoys being active. He spends the majority of his free time as an instructor teaching (as well as continually learning) six different styles

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