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Five Skills for Emotional Mastery

Two partners celebrating business success outsideEvery successful practice owner needs them.

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

There are courses and conferences to help you build the technical skills you need to succeed in accounting. But if you think about it, there is no CPE to help you with the emotional side of your business, and there are plenty of times on a daily basis that the emotional side of business comes into play:

MORE: Why You Need a Link-In-Bio Tool | What’s In a (Domain) Name? Plenty | Four Tips for Tough Times | Nine Thoughts on Self-Marketing for the Introvert | 13 Reasons to Master Consumption Marketing | When to Talk About Fees | Take a Moment for Appreciation | Beyond Compliance: What More You Can Provide  | The Biggest SEO Secret of All: Google Business Listings
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1) Making a price increase or setting your prices in the first place

2) Firing a client from you-know-where
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MARKETING & SALES

Why You Need a Link-In-Bio Tool

Get around limitations.

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

What the heck is a link-in-bio tool? And do I need one? Yes, you do! But first, an explanation is in order.

MORE: What’s In a (Domain) Name? Plenty | Need Leads? Try a Quiz | Now’s the Time to Clean Up Your Email List | Don’t Let Prospects Fall through the Cracks | How to Fire a Client | Five Tips for Virtual Team Member Happiness | Boost Your Cross-Selling in Two Easy Steps | Beyond Bookkeeping: Five Value-Add Service Areas | 11 Kinds of Wealth
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

When you complete a social media profile page, you’ll notice that some have the limit of being able to include only one link. The question becomes, what link is best to add? Should you link to your website? Your LinkedIn profile? A free report you offer? Or something else?
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MARKETING & SALES

What’s In a (Domain) Name? Plenty

Not knowing what you’re doing can cost you plenty.

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

Domain names are cheap compared to other marketing costs. They average $15 to $20 per year per domain. But if you register many domains, they can begin to add up. And if you switch domains, you could end up costing yourself far more than $15 in lost revenues if you don’t know what you are doing.

MORE: Need Leads? Try a Quiz | Five Emotional Skills for Entrepreneurs | Transform Your Marketing with CRM | Five Kinds of Small Thinking | Five Tests: How Open Are You to Change? | Maybe Price Isn’t the Problem | The Seven-Step Plan for Marketing by Spreadsheet
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Here are my thoughts and what’s possible with domain names, especially as they relate to search engine optimization at the macro level.

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MARKETING & SALES

Need Leads? Try a Quiz

Woman looking at tablet at outdoor tableHow to write and automate your own.

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

Every week, I love to take the BBC news quiz even though I fail miserably each time. If you’ve ever taken a quiz in a magazine, social post or website, you know they can be irresistible. Why not use them in your business?

MORE: Five Emotional Skills for Entrepreneurs | Four Tips for Tough Times | Nine Thoughts on Self-Marketing for the Introvert | Three Questions for the New Year | 13 Reasons to Master Consumption Marketing | When to Talk About Fees
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

The alluring part of a quiz from a magazine is that you can’t really fail. Plus, many of them can give some insight into our personalities or traits, even if it’s made up. How can you use quizzes in your business to attract clients? Here are some ideas to do just that.
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PRO Member Exclusive

Five Emotional Skills for Entrepreneurs

Latina woman working at desk and smilingThis goes deeper than leading and communicating.

By Sandi Smith Leyva
Accountant’s Accelerator

There are courses and conferences to help you build the technical skills you need to succeed in accounting. But if you think about it, there is no CPE to help you with the emotional side of your business, and there are plenty of times on a daily basis that the emotional side of business comes into play:

MORE: Four Tips for Tough Times | Now’s the Time to Clean Up Your Email List | Five Lessons My Clients Taught Me | Five Tips for Virtual Team Member Happiness | Boost Your Cross-Selling in Two Easy Steps | Beyond Bookkeeping: Five Value-Add Service Areas | 11 Kinds of Wealth
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

1) Making a price increase or setting your prices in the first place

2) Firing a client from you-know-where
READ MORE →