CHARTS & GRAPHS

Busy Season 2026: How Ready Are You? It Depends

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The answers track firm size and practice focus.

On the front lines (clockwise from top left): Winke, Sosinski, D’Angelo, Parent, Kaplow, Gehring

By CPA Trendlines Research

Across the profession, accountants heading into the 2026 Busy Season are not sounding alarms, nor are they celebrating breakthroughs. Instead, they are settling into a steady, almost restrained confidence.

JOIN the Busy Season Barometer survey here.

MORE TAX, PRICING, and THE 2026 OUTLOOK

The latest Busy Season Barometer reveals that firms’ sense of readiness bears a striking resemblance to where they stood a year ago. For some, this signals resilience. For others, it signals stagnation. The portrait that emerges is a profession caught between incremental improvements and persistent operational friction.

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Gallup: Accountants Still Trusted, but on Thinning Ice

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New honesty and ethics ratings place accountants near historic lows.

Accountants rank seventh out of 21 professions measured by Gallup, trailing all healthcare professions and teachers, and clustering near other mid-tier trust occupations. Source: Gallup, December 2025.
Accountants rank seventh out of 21 professions measured by Gallup, trailing all healthcare professions and teachers, and clustering near other mid-tier trust occupations.

By CPA Trendlines

Accountants remain among the more trusted professions in American life — but barely, and increasingly precariously.

In Gallup’s newest Honesty and Ethics of Professions survey, only 35% of Americans rate accountants’ honesty and ethical standards as “very high” or “high.” That places the profession in the middle tier of public esteem and, according to Gallup, statistically close to its lowest point since the polling series began in 1976.

MORE Accounting Industry Buoyed by Positive Image | Gallup: Accountants Recover Pre-Enron Reputations | Gallup: Accountants ‘Top-Rated’ for Honesty, Ethics | Gallup: Accountants’ Reputations Unsullied by Financial Debacles | Are CPAs Fretting Too Much? | Gallup: Accounting Reputation in Recovery | Accounting’s Reputation Hits 14-year High

The new poll comes with a broader warning label: Americans’ ethics ratings have fallen across many occupations, and the average across Gallup’s core set of professions has slid to a historic low. Accountants are not isolated — but they are exposed. Their work is built on trust, and their public standing appears to be eroding at the exact moment the profession is asking clients and regulators to accept more complex roles for CPAs, including AI-enabled advisory services, outsourced finance, and expanded assurance responsibilities.

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Outlook 2026: Accountants Brace for a Rough Economy

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Expect strong demand for tax planning, business advisory and bookkeeping cleanup work. 

By CPA Trendlines Research

The CPA Trendlines Busy Season Barometer indicates that tax and accounting leaders anticipate growth in their own firms, even as they prepare for anxious business clients, persistent inflation, and a policy environment that keeps planning on edge.

MORE Busy Season and 2026 Outlook

BUSY SEASON BAROMETER: Join the survey. Get the results

About half of all accountants in the survey are bracing for a deteriorating economy, with a third expecting rosier scenarios, for a net negative 17.2 percentage points. For small and mid-sized businesses, accountants are at a negative 9.3 points.

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Outlook 2026: The Painful Paradigm Shift in Staff Pay and Hiring

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Pivoting with the Paradigm: Staff salaries are rising sharply even as job growth plateaus.

New jobs data signal fundamental pivot for accounting firms.

By CPA Trendlines Research

The year 2026 may be long remembered as the paradigm-shifting moment when accounting firms were forced to pivot everything from their business models to their budgets.

MORE Outlook 2026, Pay, Hiring

The reason: Salary and pay increases are accelerating even as hiring momentum stalls.

Going into 2026, labor costs have been cleaved from labor supply. The new, structurally higher staffing line is forcing firms to rewrite their budgets as well as business models.

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Outlook 2026: NATP Shows Tax Prep Prices Surging and Diverging

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Experience, complexity, and scarcity redefine the market

Volume and consulting drive growth: Of the 48% of firms reporting advances, 78% credit more business and 54% credit higher-grade services. Source: NATP

By CPA Trendlines

Tax preparation is getting markedly more expensive in 2026, and not in the slow, incremental way many firms have long assumed they can explain away.

In a widely used pricing model, the National Association of Tax Professionals reports the average base charge for a Form 1040 with Schedules is $236, up from a 2024 average of $162 reported in the same study series. That’s a 45.7% nominal increase in two years for the profession’s signature product, before a single schedule, state filing, or complexity premium is added.

JOIN the Busy Season Barometer survey. Get the results.

MORE TAX and PRICING

The U.S. tax preparation market is not merely more expensive.  It is increasingly stratified, with pricing that clearly distinguishes between complex professional work and the lower tiers of retail and do-it-yourself alternatives.

Across multiple independent pricing measures, certified public accountants and credentialed tax professionals command fees that are substantially higher than the base costs advertised by major retail chains, software platforms, and dwindling government-sponsored free filing options. The result is a world of tax preparation pricing that reflects not only the complexity of engagement but also client expectations, risk management, service delivery models, and clear segmentation of value. READ MORE →