GROWTH STRATEGIES

Jennifer Harrity: The Business Case for Doing Good: ESG, B Corp & Real Returns | MOVE Like This

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“We don’t need a few companies doing everything perfectly, we need everyone doing something. That’s how real change happens.” 

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MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines

In this episode of MOVE Like This, Jennifer Harrity, director of Sustainability at Sensiba, talks about how B Corp certification and ESG (Environmental, Social, and Governance) frameworks are reshaping accounting firms from the inside out. Originally Sensiba’s head of marketing, Jennifer pivoted to lead the firm’s sustainability efforts after spearheading its B Corp certification in 2018. This move led to the creation of a full-fledged ESG practice that now supports clients in areas ranging from greenhouse gas (GHG) reporting to impact assessments and fractional chief sustainability officer services. 

More MOVE

Harrity explains that B Corp certification is a rigorous third-party process that measures a company’s environmental and social performance, governance, and accountability. For accounting firms like Sensiba, it not only served as a differentiator but also proved to be a powerful talent magnet. Students and experienced professionals increasingly seek out values-aligned workplaces, and the B Corp logo on a recruiting booth helped Sensiba stand out, even against Big Four competitors. She emphasizes that the certification aligns naturally with many of the profession’s existing values, such as a commitment to employee well-being and community engagement. 

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Matt Tait: Make Monthly Close History | The Concierge CPA

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Peek inside the firm powering real-time finance for 1,000+ companies with just 100 staff.

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The Concierge CPA
With Jackie Meyer
For CPA Trendlines

On the latest episode of The Concierge CPA, host Dr. Jackie Meyer sits down with Matt Tait, CEO and co-founder of Decimal, a fast-growing accounting firm that’s challenging conventional norms in accounting operations, client service, and firm structure.

More Jackie Meyer

Despite not being a CPA—Tait is a self-described “recovering attorney”—he has led Decimal from a startup within a traditional accounting firm to a 100-person operation managing accounting services for more than 1,000 high-growth businesses.

But the firm’s real differentiator?

“We’re not an AI firm,” Tait explains. “We’re a service firm that leverages technology to deliver a better client experience.”

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Terrell Turner: Think Like an Entrepreneur | Accounting Influencers

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The profession’s future belongs to those who step out of the back room and into the boardroom.

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Accounting Influencers
with Rob Brown

Terrell Turner, CPA, co-founder of TLTurner Group, says the accounting profession is at a tipping point.

In this episode of Accounting Influencers, Turner calls on accountants, bookkeepers, and CFOs to evolve from number-crunchers to strategic decision-makers. “We can no longer sit in the back room,” he says. “We’ve got to come to the front line and get involved in every aspect of the business.”

With a career that spans public accounting, Fortune 500 finance, and entrepreneurial success, Turner brings credibility and urgency to his message. Named a 40 Under 40 Black CPA and recognized by the New York Times, Turner is known for helping law firms transform their finances—but his real passion is transforming how accounting professionals see themselves.

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From Compliance to Advisory: Shifting the Value Proposition

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How to begin transforming your services.

By Jackie Meyer

For too long, the accounting and tax profession has been synonymous with one thing: compliance. Filling out forms, meeting deadlines, making sure all the boxes are checked.

MORE: Niche Down to Scale Up | How to Define Your Vision | How I Became an Accidental Entrepreneur | Build a Seven-Figure Firm in Four Hours a Week
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Compliance is important – don’t get me wrong – but it’s only part of the story. To truly thrive today, and to build a practice that aligns with the Balanced Millionaire philosophy, you must shift your focus from compliance to advisory.
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