What CPA Firms Could Do Better

Businessman looking thoughtful

Survey respondents have specific suggestions.

By CPA Trendlines Research

People at CPA firms generally think their practice is pretty effective at meeting its objectives with consistency over time.

But only 5 percent think their firm’s doing a great job. And about that many think their firm’s doing a somewhat lousy job.

MORE Barometer: SURVEY: Which Client Industries Will Grow This Year | Tax Preparers Share Advice for Your Clients | Staffing, Tech, Prices Top Tax Pros’ Concerns | Tax Pros Gear Up for a Better Busy Season | Tax Season 2025 Begins. Ready or Not.
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

 

The 2025 Busy Season Barometer is finding that on a scale of 1 to 10, 45 percent of respondents would rate their firm at an 8 or better, and another 25 percent give their firm a so-so 7.
READ MORE →

Maybe the Pipeline Problem Is Technology

bar chart
The percentage of accounting, finance and other business majors working in each occupation. The occupations chosen are the five most common for finance majors, according to the Census. The sample period spans 2009 to 2021.

 

Advances may have had an unintended effect.

By CPA Trendlines Research

Alarms have long been sounding over the dearth of new accounting professionals entering the field. The pipeline of talent running from colleges to entry-level jobs has been trickling just as it needs to gush.

MORE: What If the Staffing Shortage Is Just a Myth? | Staffing, Tech, Prices Top Tax Pros’ Concerns | Five Ways to Fill the Staffing Gap | Top 10 Red Flags to Watch for in Accounting Offices | ARC | Deals 2024: Over 100 CPA Firm Mergers and Acquisitions | Barry Melancon: Private Equity and the Partnership | Gear Up For Growth | Does Your Firm Suffer Cultural Deficiencies? | Audit Fees Continue to Climb | CFOs See AI as Top Risk and Opportunity | Does Accounting Belong in STEM? | Accounting ARC | Opportunity Awaits Incoming AICPA CEO
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

 

Since 2015, the number of graduates with accounting majors has been in steep decline. The number of incoming professionals is by no means keeping up with those who are retiring or switching professions. The vectors point toward an imminent crisis in available talent.
READ MORE →

Tax Preparers Share Advice for Your Clients

Man and woman at table in client meeting

Help them prepare for what’s to come.

Join the Busy Season Barometer. Get the results.

By CPA Trendlines Research

Accountants sound worried. When the 2025 Busy Season Barometer survey asked if anyone had advice on how small businesses should prepare for the next 12-18 months, almost half took the time to respond.

MORE Barometer: Staffing, Tech, Prices Top Tax Pros’ Concerns | Tax Pros Gear Up for a Better Busy Season
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

 

Here’s a list of some of the more meaningful responses. Which would apply to your clients? Which should you share with them?

___ Figure out which labor-intensive functions they can automate ASAP. (Andrew Schwartz)

___ Take advantage of near-term opportunities with post-Tax Cuts and Jobs Act legislation (as they become clearer) and provide services/planning for more probable changes in taxes/economy for 3-5 year, 5-10 year and 10 year+ timeframes. (Anthony Aleta) READ MORE →