PRICING, FEES & BILLING RATES

Use Tech to Make Employees Happier

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Stop scouring for talent that doesn’t exist. 

By Jody Padar
The Radical CPA

If you’ve posted a job for an accountant in the past few years, you know people are hard to come by. The number of responses you received was likely down if you were lucky enough to find any at all.

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According to a recent AICPA Trends Report, the number of people graduating with a bachelor’s degree in accounting is down, and we’ve seen a steady decline since 2015. All this while half of U.S. CPA firms have increased the number of new graduates they want to hire. A lot of us are looking for staff that simply does not exist.

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Four Options for Billing Clients

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two women shaking hands across desk

Of course we have a recommendation.

By Jody Grunden
Building the Virtual CFO Firm in the Cloud

When I attend CPA conferences across the United States, I often hear from CPAs: “I don’t want to bill for my time.”

So, how do you bill your clients?

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Client billing can include hourly billing, but it can also include flat-fee, retainer-based and/or value-based billing. Most people use one of these four methods. Some use all of them or even a hybrid.
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Price Advisory Work by Value, Not Time Spent

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Stop undervaluing yourself. 

By Jody Padar
The Radical CPA

As a professional in the industry, you may find some of what you do easy. Just because you find it easy doesn’t mean it isn’t valuable and worth more than the time you put into it. If it were truly easy, your clients would be doing it themselves rather than paying you.

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Undervaluing ourselves and what we bring to the table is a chronic problem plaguing accountants and CPAs. Why do I say this? Because people pay more for the luxuries they value. Let’s look at a comparison:

Today, the MSRP of a Cadillac Escalade is over $93,000 while the MSRP of a Chevy Suburban is slightly under $64,000. If these automobiles were priced according to the time it takes to make them, plus the cost of their parts, the difference between their retail prices would probably be far less. To maximize profits, GM spends a lot of time and money researching how much their customers value their different products. Certainly, the brand makes a difference, but the Cadillac also offers a more luxurious package. It doesn’t cost GM a lot more money to offer these luxuries, but their customers place a much higher value on them, and GM understands that value.

Pricing according to value really isn’t a radical concept!

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Four Benefits of Progress Billing

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How to set up your system, starting with progress reports.

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

There are many things that are critical for a successful client service engagement. In my mind, there are two that should be at the top of your list. Number one is providing the client with a progress report or reports. Number two is making sure that you progress bill and provide a change order if the scope of the engagement changes. Doing both ensures that you will have a happy client and get paid promptly for your services.

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Progress reports are an essential tool for professional services firms, and they keep the client informed about the status of the engagement. They also serve to help you communicate with the client, especially when there are changes in the scope of the engagement. They also help clients keep track of their projects and ensure that they are on track to meet their goals.
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How the $25K Rule Works in Pricing

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Toss the timesheets and give your clients more value.

By Jody Padar
The Radical CPA

Consider the $25K Rule.

Because this method requires heavy lifting on the front end, a good rule of thumb is to only value-price engagements of $25,000 or more. If the client falls below $25,000, they are eligible for a fixed price or fixed price plus a value add. This rule is important because if your client is a small business, it doesn’t matter how much value they perceive in your services; they will not be able to afford value pricing above a certain level.

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Most services are fixed-priced, but based on conversations with the client, those prices may drop or be raised accordingly. Some of the data points used to set pricing are the PITA factor (pain in the a#%) and the client’s gross revenue.
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