Stop Complaining and Start Innovating

The pandemic requires new thinking with new business models.

By Tamera Loerzel

Considering the many long-term ramifications from the pandemic on the accounting profession, I would start with a “clean sheet of paper” to position your firm for future success,

MORE: Private Equity at the Gates | 12 Shifts to Ensure Firm Success | How to Reinvent the Firm for the COVID Age | Why It’s Time for an Acquisition | Three Ways the Accounting Profession Has Changed | Ramping Up for the Year Ahead
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Firms today require new thinking, new business models, and new ways of operating, staffing, managing work, and measuring success.

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Staff Retention for Remote Workers

Keep them happy and engaged.

By Amy Welch, APR, CAE
IntrapriseTechKnowlogies LLC

Prior to 2020, remote work was barely a blip on any business radar. However, following the COVID-19 pandemic, what was once considered unique has become an exploding norm. For IntrapriseTechKnowlogies LLC, though, the practice of remote work presented itself—and evolved—by accident, and well before other companies jumped aboard.

RELATED: Dec. 8: Engaging Your Hybrid Team: How to Ensure Employee Engagement and Equity When Working Remote (2 CPE)  Explore the leadership changes to implement now so you can encourage employee engagement and ensure equity in a hybrid environment. Plus, look at how your organization should shift its performance measures and definitions of success, so all employees are treated fairly, regardless of where they work.

The advisory-focused CPA firm hired Alisa Nishimoto, PMP, as a part-time project manager in February 2010. Although she was living in San Jose, Cal., at the time, Nishimoto and her family planned to move back to Hawaii, where she grew up and she planned to join the rest of the IntrapriseTechKnowlogies team at its Honolulu headquarters. However, after a year of searching, Nishimoto’s husband was unable to find a comparable job in Hawaii, so the young family decided to remain in San Jose.

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Staffing Shortage Cripples Growth at 40% of Firms

On the frontlines: About 64% of firms surveyed globally by CPA Trendlines are scrambling for new hires.

In the U.S., tax and accounting firms are adding jobs at a robust 7% rate, but that’s still short of what’s needed.

By Beth Bellor

From Arizona to Zimbabwe, and Dublin to Cinncinatti, tax and accounting firms are telling CPA Trendlines that they are so short of staff they’re turning away new business.

How to face down the COVID talent crunch:
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The scramble for talent is global and it’s forcing fundamental changes in how accountants do business.

Reports are coming into CPA Trendlines from around the world and they are dismally similar:

  • Tucson, Ariz.: At R&A CPAs, chief recruiter Nancy Allison says they’re turning to “hiring fully remote employees, making fully remote and hybrid work permanent for existing team members, and utilizing outsourced services for tax preparation assistance.”
  • Marondera, Zimbabwe: Accountancy consultant Billy Ndlovu tells CPA Trendlines they are turning away new clients even as they battle the COVID upheavals that are “changing how we do things.”
  • Dublin, Ireland: Anthony Casey at Noone Casey is staying ahead of the curve by finding productivity gains in remote working and picking up new staffers with specialty skills.
  • Cincinnatti: Back in the U.S., Rick Kruse at Kruse & Crawford is turning to new technology even as they trim their headcount.

CPA Trendlines polling shows about 64 percent of firms are seeking to add additional staffers, even as 60 percent of firms are turning away new work due to the crippling shortage of new hands.

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