TALENT & CAREER DEVELOPMENT

Five Checkpoints on Facing Challenges

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They’re inevitable, so be prepared.

By Martin Bissett
Passport to Partnership

When challenges come our way, regardless of what shape or form they arrive in, our world seems to lose a bit of brightness, there’s a little knot in the gut and a sense of peace broken.

MORE by Martin Bissett
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The question is, if we were watching our own responses to these trials, would we appoint ourselves as the next partner of the firm?

Let’s examine five checkpoints to test your own, or your staffers’, abilities to overcome challenges.
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Kassi Rushing: Leadership Gaps, Not Motivation Gaps, Hold Firms Back | Gear Up For Growth

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Developing “power skills” like trust and coaching are critical.

This is a preview. The complete episode is first available exclusively to PRO Members | Go PRO here
Sponsored by The Small Office / Home Office Cyber Protection Plan – Learn more here

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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

Employee experience is no longer optional; it’s a strategic imperative, says Kassi Rushing, CEO and owner of Kassi Rushing Consulting. Appearing on Gear Up for Growth—hosted by Jean Caragher, president of Capstone Marketing, and powered by CPA Trendlines—Rushing shares practical insights for firms aiming to attract and retain top talent.

More Gear Up for Growth here. | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts here

The episode highlights two critical shifts firms must embrace:

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Waga: Storytelling Drives Recruiting | Gear Up for Growth

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Connect to top talent with real experiences.

This is a preview. The complete episode is first available exclusively to PRO Members | Go PRO here
Sponsored by The Small Office / Home Office Cyber Protection Plan – Learn more here

Click to subscribe anywhere: Apple, Google/Youtube, Spotify, iHeart, Deezer, Amazon Music and Audible, Player FM, Audacy, Gaana (India), Boomplay (Africa), or RSS.

Gear Up for Growth
With Jean Caragher
For CPA Trendlines

In the latest episode of Gear Up for Growth, powered by CPA Trendlines, Jean Caragher, president of Capstone Marketing, speaks with Karen Waga, chief marketing officer of WilkinGuttenplan CPAs & Advisors, about the firm’s award-winning recruiting campaign, which resonated deeply with job seekers, employees, and peers across the profession.

More Gear Up for Growth here. | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts here

Waga says the campaign was built entirely on real employee experiences and candid storytelling, leveraging the firm’s flexible, people-first culture. The campaign offered a compelling and authentic view of life at WilkinGuttenplan from summer Fridays to paternity leave and personal caregiving.

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Audit Bags to TikTok Tags, Gen Z Talks Success | ARC

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In this episode of Student-led Conversations, accounting leaders and emerging pros share how staying open can change everything.

Sponsored by “It’s NOT Just the Numbers: How to Move Beyond the Numbers and Deliver REAL Value for Your Clients.”
by Penny Breslin and Damien Greathead. See Today’s Special Offer

Subscribe to CPA Trendlines podcasts anywhere: Apple, Google/Youtube, Spotify, iHeart, Deezer, Amazon Music, Audible, Player FM, Audacy, RSS.

Accounting ARC
With Arpan Grewal and Harshita Multani
Center for Accounting Transformation

In an era where the definition of success is increasingly personal, a recent Student-led Conversations episode of the Accounting ARC podcast brought together two Gen Z hosts and two seasoned accounting leaders to unpack a deceptively simple question: What does “freedom to be” really mean?

MORE Accounting ARC: Students Challenge Accounting’s Traditional Career Path | True Grit: Recognizing Struggles That Shape Our Successes | More Admins, Fewer Students, No Plan | What Career Advice Gets Wrong for Gen Z – And How to Fix It |Your Identity is Not a Liability | What Happens in Vegas… Gets Reported on a Tax Return | Burnout, Be Gone: Accounting Needs a Boundary Breakthrough | The Ultimate Business Hack You’re Probably Ignoring | Resilience, Real Talk, and the Road to Mental Wellness | Blockchain Could Still Reshape Accounting | What Gen Z Wants from Business | Firm Differentiation Depends Upon Client Service

For hosts Arpan Grewal and Harshita Multani, both interns with the Center for Accounting Transformation, this wasn’t about GPAs or résumés. Instead, they explored how independence, cultural influences, and resilience intersect in the personal and professional lives of accountants.

Joining them were Kristine “Tina” Caratan, CPA, CGMA, a veteran consultant to California’s nonprofit sector with 51 years in the profession, and Calvin Harris Jr., CPA, CEO of the New York State Society of CPAs. The discussion spanned immigrant family expectations, systemic barriers, generational shifts, and even the unexpected role of TikTok in modern accounting outreach.

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Why P.E. Is Winning the Talent Wars | Accounting Influencers

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PE-backed firms are luring top performers with faster promotions, equity stakes, and career paths that traditional firms rarely offer.

This is a preview. The complete video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
Sponsored by “It’s NOT Just the Numbers: How to Move Beyond the Numbers and Deliver REAL Value for Your Clients.”
by Penny Breslin and Damien Greathead. See Today’s Special Offer

Accounting Influencers
With Rob Brown

Private equity’s influence on the accounting profession is shaking up more than firm valuations — it is rewriting the rules for attracting and retaining talent. A staggering 70% of top performers at traditional firms say they would move to a PE-backed competitor right now if given the chance, according to new industry insights.

And it’s not just about bigger paychecks. Private equity firms have zeroed in on what motivates high performers — opportunity, impact, and accelerated growth — and are building career models to match.

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