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MARKETING & SALES

Four Downsides of a Production Orientation

Hand moving triangle along beam to indicate balance between price and value

Where to focus instead.

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

An emphasis on production (billable hours) can have negative consequences for an accounting firm. An emphasis on billable hours causes professionals to focus on internal measurements, i.e., the number of hours charged to a client, and not external measurements such as client satisfaction.

MORE by August J. Aquila
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They also emphasize the technical aspect of accounting work and keep professionals from developing a marketing mindset. Let’s look at the four negative consequences of a production orientation.
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CHECKLIST

What Happens to Your Firm If You Die? Seriously.


Get the free practice-continuation toolkit.

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

One morning, my wife and I were having breakfast, and she asked me, “What do I do if you and Peter get killed?”

DOWNLOAD: Practice Continuation in Event of a Death or Disability Sample Agreement and Letter of Instruction, Prepared by Ed Mendlowitz

This was a Friday, and Peter Weitsen and I were flying together on Sunday to a conference in Palm Springs. My response to these questions was typical: “Don’t bother me. Nothing will happen!”
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LEADERSHIP

Megan Robinson: Leadership Isn’t a Promotion; It’s a Skill Firms Need to Build | MOVE Like This

“We’re expecting engagement without creating an environment people actually want to engage in.”

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MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

In this episode of MOVE Like This, Megan Robinson, founder and CEO of E Leader Experience, joins Bonnie Buol Ruszczyk to talk about one of the most common and costly mistakes firms make: assuming strong performers will naturally become strong leaders.

MORE MOVE Like This | MORE CPA Trendlines Streaming Network

At the center of the conversation is a clear distinction. Technical excellence and leadership effectiveness are not the same skill set. Yet in many firms, top producers are promoted into management roles without the training or support needed to succeed. The result is frustration on both sides: leaders who feel unprepared and teams that don’t feel supported. READ MORE →

PRO Member Exclusive

Innovate to Create Your Firm’s Vision

flip chart with sticky notes on it; people in background

Break out the sticky notes.

By Matt Rampe

The satisfaction of a robust shared vision is often short-lived.

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I often know it’s time to move to the next stage when a partner anxiously asks, “How are we going to do all that?” To answer that question, we move into the Innovate stage, where we will lay out the major strategies that need to happen to make our dreams into reality.
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PRICING, FEES & BILLING RATES

Standardized Service Makes You More Profitable

Six steps to take.

By Jody Padar
Radical Pricing – By The Radical CPA

The accounting profession will never resemble an automotive production line, perhaps for no other reason than we don’t look good in steel-toed boots. We’ll never be widget producers and, from my viewpoint, that’s a good thing. However, our position among the professional class shouldn’t blind us to the benefits of standardizing many of our services.

MORE by Jody Padar
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Anyone who has been an accountant for any length of time has certainly seen enough to eliminate the need to reinvent the wheel every time they start a new engagement. An entire firm has even more institutional knowledge to draw from. You can develop reliable and repeatable recipes for different services and deliverables by capturing this institutional knowledge. This is standardization, and it makes your service offerings more efficient, cheaper, consistent and predictable – all good business practices. You’ll be able to predict with better accuracy the time frames required for new projects, and you’ll be able to scope out exactly what will be required to bring the project to a successful conclusion. READ MORE →