Create ‘Family Trees’ of Referrals

Have you taken the time to trace who sends you business?
By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting
For those of us in public accounting, there is a continual need to get new clients. Many times we look beyond what we have for the “new” when the growth is there for the taking.
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One of the most important ways a practice can grow is for existing clients to recommend new clients. I have always valued such referral sources, and this value surpasses the fees they pay us. They look out for us and help us grow – I owe them!
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