Bissett Bullets

Bissett Bullet: Not All Business Owners are Created the Same

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Today’s Bissett Bullet: “Every business owner you meet will have a unique set of goals, both business and personal, but they will fall under one of three motivations.”

By Martin Bissett

Do they have a desire to retire – are they looking for the fastest way to get out?

Do they have a desire to inspire – are they an empire builder wanting to expand fast and create something special?

Or, do they have a desire to perspire – are they in survival mode with their back against the wall and in need of your help?

Understanding your audience and their desires will help you to identify the best solution for them and tailor your message to suit.

Today’s To-Do:

Look at your prospect meetings for the next couple of weeks. From what you know of them so far from your initial contact, which of the above do they fall under? How does that help you to prepare for your meeting?

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