Bissett Bullet: There’s No ‘I’ in Team
Today’s Bissett Bullet: “All it takes for an accounting practice to stagnate is capable, talented partners to take up a position of ‘my clients,’ ‘my fees.’”
By Martin Bissett
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Bissett Bullets
Bissett Bullet: The Emotional Argument
Today’s Bissett Bullet: “When a prospective client already has an accountant, it is important to recognize that although they are demonstrating an interest …”
By Martin Bissett
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Bissett Bullet: Bigger Isn’t Always Better
Today’s Bissett Bullet: “I’m a small firm. How can I possibly be perceived as ‘superior’ to the much larger firms that my prospective client is meeting?”
By Martin Bissett
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Bissett Bullet: Push and Pull
Today’s Bissett Bullet: “Selling ‘pushes’ something to a prospective client. Attracting them to buy ‘pulls’ them toward your value.”
By Martin Bissett
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Bissett Bullet: Let Them Control ‘The When’
Today’s Bissett Bullet: “You should be in control of what happens next but allow the prospect to be in control of WHEN it happens.”
By Martin Bissett
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