Bissett Bullet: Ask the Expert
Today’s Bissett Bullet: Partner: “We tried this before and it didn’t work.”
By Martin Bissett
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Bissett Bullets
Bissett Bullet: Compete Solely on Outcomes
Today’s Bissett Bullet: “If a potential client is with a firm that has done a good job recording their past, let’s applaud that. We’re still the right choice for their future.”
By Martin Bissett
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Bissett Bullet: The Misunderstanding Concern
Today’s Bissett Bullet: “Well, what you say is very interesting but it seems like a lot more money for no extra benefit.”
By Martin Bissett
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Bissett Bullet: Never Rely on Tech to Set Your Pricing
Today’s Bissett Bullet: “Technology designed to set pricing should be used as an aid, to sense-check a proposal.”
By Martin Bissett
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Bissett Bullet: Tell Them What They Need
Today’s Bissett Bullet: “A real frustration for many accounting professionals is clients who ignore a suggestion from them but when someone else suggests it, they think it’s a great idea.”
By Martin Bissett
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