practice-management

Stephanie Otero: Your Firm, Your Way | Gear Up for Growth

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Success Requires Intention, Focus, and Community.

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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

“Small firm practitioners need to remember that they are in the driver’s seat,” says Stephanie Otero, vice president, Small Firm Advocate at the AICPA, in this episode of Gear Up for Growth with Jean Caragher.

MORE Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | MORE Gear Up for Growth | MORE CPA Trendlines streaming videos and podcasts here

“They have the power to intentionally design a practice they enjoy, and that truly works for them,” Otero says in a wide-ranging conversation about the most pressing challenges facing small accounting firms and the strategies that can help them thrive in an increasingly complex environment.

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Top Tech Trends for Tax Season 2026

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Holding Steady, Tuning Workflow, and Testing AI.

Tech plans: 43% of accountants say they’ll be working with new or upgraded versions of practice management & workflow apps, followed by 25% with tax prep packages.

By CPA Trendlines Research

With the 2026 filing season approaching, most accounting firms are not racing to rip and replace their technology stacks. Instead, they are making selective adjustments, tightening workflows, and cautiously experimenting with artificial intelligence — all while keeping a close eye on staffing limits, client behavior, and return on investment.

JOIN the Busy Season Barometer survey here.

MORE TAX, PRICING,  PAY, HIRING, and THE 2026 OUTLOOK

That restrained approach comes through clearly in CPA Trendlines’ Busy Season Barometer, which shows a profession that is less focused on transformation than on execution. The dominant theme across survey waves is not disruption, but discipline.

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Busy Season 2026: Firms Look to Pricing for Growth

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Revenues and client rosters outpace profit gains as firms battle cost pressures.

On the front lines (clockwise from left): Clockwise from left: Hall, Langworthy, Lenz, Kwiecinski, Dickerson

By CPA Trendlines

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CPA firms heading into the 2026 tax season expect revenue gains driven primarily by higher prices, not by adding clients, even as a majority anticipate another heavy extension season.

JOIN the Busy Season Barometer survey here.
MORE TAX, PRICING, and THE 2026 OUTLOOK

According to the CPA Trendlines Busy Season Barometer, about 6 in 10 firms expect total revenue to increase this year, while roughly one-third expect revenue to hold steady. Profit expectations trail revenue slightly, a pattern that points to continued cost pressure even as clients and would-be clients clamor for more, and more high-end, services

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Busy Season 2026: IRS Problems, Staffing Issues and Client Wrangling Emerge as Top Pressures

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IRS dysfunction replaces OBBBA as top concern.

On the front lines (clockwise from top left): Woodard, Dienhart, Volk, Stitely, Tejero, Brady, Svihla.

By CPA Trendlines

Join the survey. Get the results.

With only a week to go before the opening of filing season 2026, tax practitioners are focusing on IRS dysfunction as their biggest potential problem this year

And no wonder. The agency was already chronically underfunded, buried under a mountain of overdue paperwork, and crippled by ancient computer systems when it lost 25% of its workforce in early 2025.

JOIN the Busy Season Barometer survey here.

MORE TAX, PRICING, and THE 2026 OUTLOOK

Today 63% of tax professionals say a beleaguered IRS poses the single biggest risk to this year’s tax season, up from 54% just a couple of months ago, according to the CPA Trendlines Busy Season Barometer.

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