Why Advisory Is Broken—And What Comes Next
From Strain to Scale: The New World of Advisory
By Eric Eager
Subscription Pricing
Chris Hervochon: Be the Leader You Want to Work For
Avoid the mental gymnastics required to switch between customers in different industries and niche your services.
This is a preview. The complete 1-hour video episode, with commentary and transcript, is first available exclusively to PRO Members.
Subscribe to CPA Trendlines podcasts anywhere: Apple, Google, Spotify, iHeart, Deezer, Amazon Music and Audible, Player FM, Audacy, Gaana (India), and Boomplay (Africa).
The Disruptors
With Liz Farr
Chris Hervochon is building his firm, Better Way CPA, “in a very specific way, for our tribes.” He explains, “Not everyone needs to be our customer, not everybody’s our tribe, not everybody needs to be our employee.” Leading with their core values, the process for bringing on new customers and new employees “weeds out the bad or the potentially poor fit customers,” which, in turn, helps with managing their time, the most valuable thing they have.
MORE PODCASTS and VIDEOS: Ira Rosenbloom: Don’t Merge for the Money | Adam Lean: Get Out of the Accountant’s Trap | Geraldine Carter: Charging More is Better for Your Clients | Vimal Bava: When Working Smarter, Not Harder, Is the Only Option | Dawn Brolin Says Grow Your Firm by Shrinking It | Jason Blumer & Julie Shipp: Move Leaders Out of Client Service | James Graham: Drop the Billable Hour and You’ll Bill More | Karen Reyburn: Fix Your Marketing and Fix Your Business | Giles Pearson: Fix the Staffing Crisis by Swapping Experience for Education | Jina Etienne: Practice Fearless Inclusion | Bill Penczak: Stop Forcing Smart People to Do Stupid Work | Sandra Wiley: Staffing Problem? Check Your Culture | Scott Scarano: First, Grow People. Then Firm Growth Can Follow |
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His tribe includes marketing agencies, which he started working with by accident. Then, one day, he realized that “I like working with these people. They need help. Their model fits into what I’m doing. They’re professional services. They work roughly the same way that I do.” So he leaned into his niche.
Jody Grunden: Subscription Pricing Is a Game Changer
Get rid of the noise of hourly billing and create value.
This video is a preview. The complete video episode, with commentary and transcript, is first available exclusively to PRO Members. The podcast version becomes available in a few days everywhere you get your podcasts.
Subscribe to CPA Trendlines podcasts anywhere: Apple, Google, Spotify, iHeart, Deezer, Amazon Music and Audible, Player FM, Audacy, Gaana (India), and Boomplay (Africa).
The Disruptors
Part 1 of a two-part episode.
With Liz Farr
For over a decade, Jody Grunden, CPA, has been doing things that many firms are just now discovering. Summit Virtual CFO (now part of Anders) offers weekly subscription-based pricing as a fully remote firm, and their main offering is virtual CFO services or, in today’s parlance, CAS 2.0 services. He’s also the one you might spot at accounting conferences in his signature Tommy Bahama shirts instead of a suit and tie, not quite what you might expect from the leader of a $10 million firm.
JODY GRUNDEN, COMING IN PART 2, June 27: Be different. Make More Money
Grunden, the partner and co-founder of Summit Virtual CFO, got his start as a thought leader and virtual CFO (as well as his signature wardrobe) when he was invited to speak at a conference in New Orleans. At the conference, he used an easel and pad of paper to walk a roomful of successful creative agency owners through the way they made money and how their decisions impacted the bottom line. He is the author of the best-selling Building the Virtual CFO Firm in the Cloud.