2026 outlook

Whitman: New Firm Deals: Flexibility, Culture, and the Rise of “31 Flavors” | Holistic Guide to Wealth Management

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Firms that prioritize, listen, and align position themselves for better long-term outcomes.  

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By Rory Henry CFP®, BFA™
For CPA Trendlines

Phil Whitman, President and CEO of Whitman Advisory, works with hundreds of CPA firms and more than 230 strategic investors across private equity, family offices, wealth management aggregators, and publicly traded consolidators. He sees a profession undergoing unprecedented transformation, and Whitman has a front-row seat.

In this episode of Holistic Guide to Wealth Management, Whitman shares his observations with me from his unique vantage point.  

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Whitman points to 2021 as the inflection point for the profession’s transition. That’s when EisnerAmper became the first major CPA firm to accept private equity (PE) investment, followed shortly by Citrin and Cherry Bekaert. Those deals opened the gates for capital providers and ignited a wave of consolidation across firms of all sizes. The profession hasn’t looked back since. 

Transaction activity has since accelerated, creating unprecedented competition for deals and pushing accounting firm valuations into territory the profession has never seen before.

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The 8 Mega Trends Every CPA Needs to Understand before 2026

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What happens to accountants when AI agents run the economy.

By CPA Trendlines Research

For most of the past decade, “digital transformation” meant faster systems, better dashboards, and incremental automation layered on top of human decision-making. By 2026, that framing will no longer hold.

The defining shift now underway is not simply more technology, but who—or what—executes economic activity. Across finance, operations, compliance, and professional services, autonomous systems are moving from support roles into execution roles. Software is no longer just informing decisions. it is initiating them.

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That transition is reshaping how work is done, how risk is distributed, and how trust is established. It is also quietly repositioning the tax and accounting profession—from recordkeeper and reviewer to certifier of machine-driven outcomes.

CPA Trendlines believes eight mega trends will define 2026—not as isolated developments, but as a converging system change. READ MORE →

What’s In, What’s Out for the Digital CPA in 2026

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Cloud Foundations Out, AI-Powered Growth In.

People you know: Some of the CPA Trendlines contributors and collaborators on the agenda at the 2025 Digital CPA conference.

By CPA Trendlines Research

Tax and accounting firms appear poised in 2026 to double down on AI-driven services, accelerate developments in blockchain accounting, add new automations to CAS platforms, pursue transformative audits, and reimagine talent pipelines.

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If this year’s Digital CPA Conference in Washington, D.C., is any indication, then 2026 will be characterized by AI ubiquity, CAS at the core, and strategic boldness.

Comparing the 2024 and 2025 events back-to-back reveals a dramatic evolution in themes, speakers, and firm strategies — effectively a “what’s out vs. what’s in” for the profession.

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New 20-Year Low in College Accounting Graduates

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But are trends already on the upswing again?

By CPA Trendlines

The pipeline of U.S. accounting graduates has fallen to its lowest level in roughly 20 years, capping a decade-long slide of about 17% in completions even as demand from public accounting firms remains strong, according to the latest release of a much-watched study.

In this report:
  • The tension between shrinking supply and resilient demand
  • Bachelor’s degrees: From mid-2010s peak to current lows
  • Master’s degrees: A steep 15% drop in the last academic year
  • CPA Exam Trends: The new baseline
  • Potential Turning Point? New growth in enrollments

In addition, the CPA exam pipeline has thinned over the past 10 years, with new candidates and successful passers both down from earlier peaks, though 2023 saw a temporary surge tied to the rollout of the CPA Evolution exam.

New research is also revealing that while auditors remain in steady supply, the tax profession is facing a severe and deepening talent drought.

And yet, new enrollment data point to a possible turning point, with accounting program enrollments up double digits in 2024–25 and firms signaling plans to keep hiring as many or more graduates in the year ahead.

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