Top 100 Firm Blue & Co. Spins Off Aliign Small Biz Specialty Unit

Aliign Home PageAliign offers one-stop shop for integrated and flexible tax and accounting services

Indianapolis-based Blue & Co. is reportedly launching an independent business unit aimed at small business called Aliign LLC in the Indiana and Ohio markets.  Kentucky is due to follow in the first quarter of 2010. Aliign’s website lists seven directors and five offices.

The firm says:

“Aliign provides an integrated suite of tax Blue & Co.and accounting services offered within a highly advanced technology platform—providing clients with 24/7 web-based access to their financial documents and data.”

Jerry Hammel

Hammel

“Our vision with Aliign is to offer small businesses a single source for all their accounting needs—including tax planning, full-service payroll, outsourced bookkeeping, and general accounting,” stated Jerry Hammel, director at Aliign. “Striving to offer clients maximum convenience, we provide our services within a highly advanced technology platform, which includes secure client portals, hosted QuickBooks, and web-based payroll and bookkeeping. Clients enjoy anytime-anywhere, paperless access to their financial documents, as well as real-time access to Aliign professionals. It’s all at the clients’ fingertips!”

Aliign was developed as an alternative to larger firms—providing the same level of sophisticated services with a highly personal touch. Catering to small businesses, Aliign’s business model supports custom, technologically advanced service packages at an affordable rate.

“Aliign is unique in that we offer a full-line of services within an advanced web-based platform, while also supporting a personalized, one-on-one approach to working with our clients,” said Hammel.

“We develop partnerships with clients—working side-by-side throughout the year to ensure that they understand their financial position. It’s not enough that we simply supply clients with documents; we want to make sure they understand the data in order to make sound business decisions,” said Hammel.

Five Reasons You Can’t Stop Business Development during Busy Season

Make busy season into business development season.

“Firms need to look at the busy season as a stepping stone for 2010, while your clients are focused on taxes and accounting more than any other time,” according to John Ezell’s ProHorizons.

Here’s why you need a business development strategy in busy season:

  1. Accounting draws attention: The tax season is the time where you get the opportunity to meet your clients in person. Accounting is an important issue that, generally, captures an audience.
  2. Competitive advantage: Firms that make an effort at marketing during the busy season gain a competitive advantage over other firms who are not in the marketplace.
  3. Strengthened relationships: It is an opportunity to further strengthen relationships with existing clients.
  4. Increased referrals: Strengthened relationships will improve both quality and quantity of referrals.
  5. Accelerated growth: It offers opportunities to increase business and should not be wasted.

via Blog | ProHorizons.