What you need to know to get started today.
A record number of accounting firm professionals joined last week’s webinar on client service, satisfaction and retention, produced by The Seven Keys to Successful CPA Firm Management.
Co-presenter Jean Caragher of Capstone Marketing summed it up at one point, saying, “The bottom line: Every CPA firm claims to deliver excellent client service.”
But, she added, “How does your firm support that claim? Do you have a formal client satisfaction and retention program?”
If not, today is the day to start.