The 10 Biggest Mistakes in Reading MAP Statistics

Don’t focus on what’s average. Be exceptional.

By Marc Rosenberg
The Rosenberg Survey

I have never ceased to be amazed at the lack of understanding that partners – including Managing Partners – have about reading a MAP Survey and computing MAP statistics. These difficulties prevent partners from properly using a MAP Survey for the purpose for which it was intended: to improve firm performance. Here are some of he biggest mistakes I see again and again: