The First Nine Questions Your Partner Team Needs to Embrace for Optimal Profitability

And six rules for keeping partners happy and productive.

by Marc Rosenberg, CPA
Special to CPA Trendlines

“When a corporation says move left, everybody takes a step left. In a partnership, when you say move left, three people go to the bathroom, four people move right, and five people leave the firm.” — Richard Ungaretti, Ungaretti & Harris

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In CPA firms, as the partners go, so goes the firm. The partners bring in most of the business, manage most of the client relationships and engagements, develop and mentor the staff and manage the firm. If the partners don’t perform these functions effectively, it is virtually impossible to be profitable and successful.