The Law of Attraction: 15 Ways to Romance a Merger Partner

And 17 ways to repel one.

After more than 20 years as a business adviser to CPA firms, Marc Rosenberg has seen his share of CPA firm mergers. Each one is a little like a romance. There are turn-ons and turn-offs. Every deal is different, but Rosenberg says there are 15 rules of attraction (and 17 for repulsion) that apply to all types of mergers: