Is the right message reaching the right audience?
By August J. Aquila
Price It Right: How to Value Accounting Services
The main reason most marketing programs don’t work is that not enough time is spent up front in the planning stage. Marketing, like anything else, takes careful planning as well as execution. I’m going to propose 10 key questions that you need to answer before embarking on your next marketing program.
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- What one purpose do you want to accomplish? Too often, accountants begin a marketing program without really knowing what they want to accomplish. Sometimes there are so many things they want to do that it becomes unrealistic to achieve all of them. The result is confusion and dissatisfaction.
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