3 Ways to Open a Sponsorship Conversation

Businessman in pink tie showing businesswoman document at his desk.And how to decide whether to spend the political capital.

By Ida O. Abbott
Sponsoring Women: What Men Need to Know

Most sponsorship occurs informally, without any structured or programmatic context. Informal sponsor-protégée relationships usually start in one of three ways.

The most common way is when a senior manager or partner

  • identifies someone as a star performer,
  • believes that she has what it takes to succeed and
  • wants to make that success happen.

The sponsor recognizes her talent and potential while they work together or when he observes her at work and is impressed by her ability. As the two work together their relationship grows.

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