Beyond Mentoring to Sponsorship

Young businesswoman working at laptop while businessman looks onBONUS CHECKLISTS: 6 ways to evaluate your firm.

By Ida O. Abbott
Sponsoring Women: What Men Need to Know

Sponsorship is a personal undertaking. A man who sponsors a woman takes it upon himself to advance her career. He puts his reputation on the line for her and tells the world she is worth it.

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MORE ON SPONSORING WOMEN FOR LEADERSHIP: Protect Your Protégée from Flextime Saboteurs | ‘Soft Skills’ Advice Needed, Too | Use Others to Promote Your Protégée | 8 Ways Sponsors Can Highlight Opportunities | 17 Ways Sponsors Can Help Protégées | What Sponsors Need from Protégées | 3 Ways to Derail Sponsorships | 4 Ways Sponsors Can Help Women Seek Power | Bias About Women with Families Lingers | Judged on Performance, Not Potential? Must Be a Woman | Gender Bias Still a Problem | Why Women Are Overlooked (And How to Fix It) | Women Need Promotions, Not Just Advice | Mentor or Sponsor? How to Distinguish Roles | 4 Ways Women Leaders Improve Firms | CPA Firms Must ‘Man Up’ and Get Women On Board

She still has to earn that promotion, but his solid, public vote of confidence – and the power he puts behind it – at least gives her a fair chance to get it.