By Martin Bissett
Business Development on a Budget
Selling is not something you now need to go and do; it’s not a suit you wear or a personality you adopt. You don’t need to suddenly be nicer or different somehow because you are out of your comfort zone.
For you, going forward, selling means a constant quest to build a perception of yourself and your firm. Once you buy into that idea, you can relax and realize that selling is not the enemy, but the conduit through which you access new areas of business by demonstrating the value we bring to clients.