As Tax Season Ends, Strategic Planning Season Begins

Coffee cup by napkin with words including "action plans."Eight key elements to take your firm from good to great.

By Domenick J. Esposito
8 Steps to Great

It is often said that leading a CPA firm is like herding cats (everyone going in different directions), because many firms are very good at talking and planning about their future (it’s in their DNA), but terrible at execution and implementation.  It’s a little like the shoemaker’s shoes. Partners get distracted with client service or low hanging fruit and give up too quickly in creating change within their own firms.

MORE from DOMENICK J. ESPOSITO:   The Big Eight: Harsh Realities for Firms Today   |  The Coming Battle below The Big Four  |  Seizing the $10 Trillion Opportunity | Learning to ‘Run with the Big Dogs’ | The CPA Success Formula: Ties that Bind  |  8 Steps to Great: The Vast New Opportunities for Smart, Aggressive Firms | More…

If you are ready to take the first big step of moving from a merely good firm to a mid-market sustainable brand, then a strategic plan, with specific implementation tactics and accountability measures, is the absolute first step.  I would encourage you to begin the process with your partners as soon as possible.