Why This Help Wanted Ad Is All Wrong

Ed Mendlowitz CPA The Practice Doctor Q and AConsider why the person is leaving.

By Ed Mendlowitz
The CPA Trendlines Practice Doctor

QUESTION: Please explain why you told me this ad was off base.Classified ad for an accountant

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ANSWER: The ad was placed in a local newspaper by a small CPA firm looking to hire someone with two years of experience. This firm obviously does quality work since they do audits.