Use Finesse in Sharing, Scheduling Content

Businessman looking at calendar on tabletFocus on specific KPIs to determine what’s best for your firm.

By Becky Livingston
The Accountant’s Social Media Handbook

When it comes to sharing content on social media platforms, there is a bit of finesse that is needed. It’s not a fire hose to blast out content on a regular basis without concern or care for the audience. Rather it is a strategic approach that should be thought out, considered and even strategized prior to release.

MORE ON SOCIAL MEDIA: Tailor Content to Social Media Platform | Who Is Your Customer? | How to Schedule and Manage Social Media Activity | How to Track Who’s Clicking Your Links | What to Say on Social Media | How to Craft a Social Media Profile | Which Social Media Should You Use? | Determine Your Target Audience | What Is Social Media? | How Social Media Works with Accountants’ Top 5 Marketing Goals

You will find posting finesse is as much about the content as it is about the schedule. For example, you can post content on Twitter more often than you can on Facebook or other “less frequent” platforms. That doesn’t mean you should post the same content on Twitter multiple times per day. Give your readers a chance to receive the information, take it in and even share it.