By Marc Rosenberg
The business graveyard is littered with major organizations that missed the boat by failing to see cataclysmic game-changers happening right before their eyes.
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- Ice companies failed to get into refrigeration because they saw themselves in the ice business.
- Railroads missed out on autos and aerospace because they didn’t see themselves in the transportation business.
- A CEO of Digital Equipment Corporation (DEC) said he couldn’t imagine why people would want a computer in their own house.
- It took the Wright Brothers five years to get the U.S. government to even talk to them about their invention.