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What Happened to the Relevancy of the CPA Profession?

College students listening to lecture17 ways to make accounting careers relevant to staff.

By Marc Rosenberg
On Staffing

The business graveyard is littered with major organizations that missed the boat by failing to see cataclysmic game-changers happening right before their eyes.

MORE ON STAFFING: Staffing: What CPA Firms Are Learning the Hard Way
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  • Ice companies failed to get into refrigeration because they saw themselves in the ice business.
  • Railroads missed out on autos and aerospace because they didn’t see themselves in the transportation business.
  • A CEO of Digital Equipment Corporation (DEC) said he couldn’t imagine why people would want a computer in their own house.
  • It took the Wright Brothers five years to get the U.S. government to even talk to them about their invention.