How Summit CPA Group Is Pioneering Virtual CFO Services

Grunden and Hale, as pictured on their firm’s website, summitcpa.net

Summit CPA Group goes from local to global by breaking the traditional CPA business model.

By Ian Welham
The Accounting Success Podcast

In Fort Wayne, Ind., Jody Grunden and Adam Hale of Summit CPA Group are carving out a niche in virtual CFO Services. Since 2002 the firm has grown from one accountant to 16 and reached $3 million in annual revenue (projecting $4 million in 2017) – adding two to four new clients a month.

MORE GRUNDEN: Misconceptions and Truths about Remote Work

All this is achieved with staff members who never come into the office, working with clients they’ve never met in person.

The firm operates on a flat fee model, with all fees paid in advance. Various members of the staff meet with every client (virtually) 2-3 times every week. And they never have to write a Help Wanted ad, because their work-from-home model attracts so many job applicants.

Posted on June 23, 2017

Jody Grunden

About the Author

Jody Grunden is CEO & Co-Founder of Summit CPA Group—perhaps the first virtual CFO firm and the largest distributed-model accounting firm in the nation.

He is the author of Building the Virtual CFO Firm in the Cloud.

Building the Virtual CFO Firm in the Cloud, is available exclusively from CPA Trendlines here.

He started Summit CPA Group in 2002, bringing more than 23 years of public and corporate accounting leadership, tax expertise, and executive management experience to his role with the company. Grunden is a member of the Forbes Finance Council, American Institute of Public Accountants (AICPA), and the Indiana CPA Society.

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Direction and Strategy Grunden oversees the corporate direction and strategy of Summit CPA Group, focusing on leadership, innovation, and marketing. Jody takes great pride in helping business owners strive in all economic conditions. He says, "A well-run company will excel in both a good and bad economy.” Since starting the Summit CPA Group, Grunden has worked with clients and partners to share Summit CPA Group’s strategy and mission. Unlike many others in the business of accounting who focus on historic financial statements and tax returns, Summit CPA Group operates under the profit-focused model, using dynamic forecasting models and key performance indicators with their clients to help them transcend simply “being in the black” and to focus on longer-term financial health and wealth.

Career History Before joining Summit CPA Group Grunden served as a tax professional at the regional accounting firms Crowe, formerly Crowe Chizek and Company, and BKD formerly Geo S. Olive, where his focus was on small business taxation. Jody then worked as the tax manager Rea Magnet Wire Company, Inc-- a $250 million international, multi-state, manufacturing company --where he stood before the Taxation and Revenue Department of the State of New Mexico and won an appeal for a $300,000 investment credit that was earlier denied by the department. The appeal was a published decision.

Mission Summit CPA Group’s mission is to change the way people think about accounting. To achieve this, Jody regularly speaks and leads discussions with groups of creative service professionals including web development, design, marketing firms, and branding agencies. Jody helps his clients apply key metrics to their business. There are thousands of financial metrics that are important to the health of a business. Many times as an owner it can be overwhelming. Jody identifies the top four metrics—Money in the Bank, Production, Net Income, and Pipeline—and shows his customers how to use them in guiding their business. When he’s not meeting with clients or team members, he’s a nice guy who likes hockey, golf, and his family. Jody graduated from Indiana University and is writing his latest book. If you’d like to learn more about Jody, hear him speak, or understand how Summit CPA can change the way you think about accounting, contact Jody today:

Follow Jody Grunden on Twitter: @jgrunden
Follow Jody Grunden on Linkedin: @jgrunden
Follow Summit CPA Group on Instagram: @summitcpa_group
Follow Summit CPA Group on FaceBook: @ summitcpa_group

To join Summit's CFO Community for Accounting Firms click here.

Click here for more by Jody Grunden

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