By August J. Aquila
Price It Right
There are things that you can do to help your clients perceive a higher value in you and your services. These are not activities that will immediately increase your fees, but if done consistently, they will reinforce to your clients the added value that you bring to them.
MORE: How Utility and Value Affect Pricing | The Four Types of Competition | Marketing and the 5 P’s | Why Choose a Marketplace Orientation? | Why Value Pricing?
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Innovative firms realize that it takes more than just a seminar or newsletter to provide added value to the client. Everything revolves around the personal relationship that ultimately develops between the professional service provider and the client.