“Pricing – that is, fee-setting – is above all a marketing decision.”
By August J. Aquila
Price It Right
There is a completely different way of looking at value and it is tied into the type of accounting or consulting work that is available in any given market and the type of accounting or consulting work that your firm provides.
MORE: 13 Questions about Providing Value | How Utility and Value Affect Pricing | Understanding the Product Pricing Life Cycle | 4 Ways a Production Orientation Can Harm a Firm | Price to Get the Maximum Fee
Exclusively for PRO Members. Log in here or upgrade to PRO today.
Nearly 30 years ago William C. Cobb wrote “The Value Curve and the Folly of Billing-Rate Pricing,” providing a great deal of insight into the concept of pricing and value. Many of the ideas that follow are based on Cobb’s article.
TO READ THE FULL ARTICLE
