The Link Between Strategy and Winning on Value

One is a tool, not an end itself.

By Domenick J. Esposito
8 Steps to Great

There is a wide chasm between talking about value and making your firm a value-based-firm (“VBF”). The first step in transforming your firm from just another accounting firm to a VBF is to develop the strategic framework that will consistently deliver value to your clients.

MORE ON STRATEGIC PLANNING: Mine Vs. Yours Vs. Ours | Pitching Vs. Pursuing | The Top 11 Reasons CPA Firm Mergers Fail | Growth: The Difference between the Disruptor and the Disrupted? | M&A: Sometimes Bigger Is Better | What a Value Proposition Truly Is (and Isn’t) | Does Your Firm Need an Independent Executive Committee Member? | 10 Ways to Link Compensation and Strategy
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There have been tons of articles written about strategy, its importance and multiple “how-to” models. In many articles, the discussion focuses on creating that “killer” strategy that will propel your firm to stardom and unlimited profits.