By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
You might have heard the term “content marketing.” In professional services selling there is almost always an educational component to the entire selling cycle.
MORE SMALL FIRM GROWTH STRATEGIES: Write Your Way to Expert Status | Awards Can Boost Your Reputation | Technical Aspects of Video and YouTube | Social Media Basics for Accounting Firms | How to Maximize Online Profile Sites | Build Your Community Reputation | Build Reputation through Credentials, Testimonials
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For example, buyers may not know they need sales tax consulting. They may not know they’re missing out on tax deductions, and they may not know that cloud accounting is better than what they have now.