Maximizing Social Media: The Importance of People

Young people holding social media logos“Social selling is lead generation rooted in social media.”

By Jody Padar
From Success to Significance: The Radical CPA Guide 

Social media is the underdog of business development. Although I build relationships in both an offline and the online world, most my firm’s business comes directly from having both an online and an offline connection. I have multiple clients now whom I have never met IRL (in real life).

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It’s all about relationships; it always has been.