When You’re Selling Product, not Hours

Winning in niches gets easier, too.

By Jody Padar
From Success to Significance: The Radical CPA Guide

Product marketing is so different than selling service hours. It’s easier to teach to your employees.

MORE ON RADICALISM: Top 20 Social Media Hacks to Build Your Business | Four Rules for Setting Boundaries in a Social and Mobile World | Blockchain: The Basics | Technology + Transparency = Transformation | 5 Ways to Create a More Diverse and Inclusive Workplace | Goals, Goals, Goals | Happy Tax: Why You Need to Know Its Name | Product Management Meets Strategy
Exclusively for PRO Members. Log in here or upgrade to PRO today.

Why? Because there are advantages to selling a product.

Posted on October 21, 2018

Jody Padar

About the Author

Jody Padar, CPA, MST, is one of the profession’s foremost visionaries and a best-selling author for CPA Trendlines.

Her next book, Radical Pricing, will be published soon.

Sign up here to get notified as soon as it's available

Padar is the author of:

The Radical CPA

and

From Success to Significance: The Radical CPA Guide

vice president of strategy at Botkeeper, an upstart automated bookkeeping solution purpose-built for accounting firms.

She was also CEO and Principal of the New Vision CPA Group, a public accounting firm based in the Chicago area.

And as an author, lecturer, coach, consultant, and mentor, she advocates for progress and innovation in the profession, heralding a new way of thinking about the practice of accountancy and giving it a new purpose.

Having successfully transformed her own firm into a technologically advanced, paperless work environment, she is now dedicated to educating her fellow colleagues on how to make the same transition.

She is a regular contributor to a number of industry publications, including CPA Trendlines, where she offers practical tips and advice on running a next-generation firm.

Padar has been named by Accounting Today as “the Top 100 Most Influential to the Profession” for the last four years and manages her firm and discover new “best practices.”

Padar is married, has two teenage children, and swims competitively. Padar earned her BBA from Saint Mary’s College and MST from Northern Illinois University. Padar is also an adjunct professor at Oakton Community College and a contributing member of the Intuit Trainer Writer Network.

Click here for more by Jody Padar

TO READ THE FULL ARTICLE

Continue reading your article with a CPA Trendlines Pro membership.