Dump “differentiation.” Embrace profitability.
By Frank Stitely
The Relentless CPA
There are only two ways to succeed in a commodity market: 1. differentiate or 2. get really efficient.
MORE: The Cure for Commoditization | Ruthlessly Efficient Workflow Management | The Annual Tax Meeting is Dead. Clients Killed It.
Exclusively for PRO Members. Log in here or upgrade to PRO today.
If you’ve been drinking the Kool-Aid from industry consultants who have never worked in CPA firms, you’ll likely choose differentiation. When you differentiate, you get paid what you’re worth – at least according to these experts.
But let’s take a closer look.