The Great Marketing Hoax

Dump “differentiation.” Embrace profitability.

By Frank Stitely
The Relentless CPA

There are only two ways to succeed in a commodity market: 1. differentiate or 2. get really efficient.

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If you’ve been drinking the Kool-Aid from industry consultants who have never worked in CPA firms, you’ll likely choose differentiation. When you differentiate, you get paid what you’re worth – at least according to these experts.

But let’s take a closer look.