Spread the word about your successes.
By Michael Rozbruch, CPA
The IRS Audit Notice Checklist
When marketing your services, obviously credibility is critical to your success. This includes number of years in business, number of clients served, etc.
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However, “believability” is even more important than “credibility.” The facts about your business, proprietary systems/methods, and cases resolved, years in business and so on are important, but not nearly as persuasive as what clients have to say about their real-life experiences with you, benefits realized and skepticism erased.
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