Value Pricers Ignore Half the Pricing Puzzle


By Frank Stitely
The Relentless CPA

The best thing about value pricing is that you can succeed with just one piece of information – the value of your services to clients. You can toss your time sheets or any other cost tracking.

More Stitely: Beware the Leeches and Consultants | 2 Lessons Clients Taught Me | No Consultant Can Solve Your Biggest Problem | The Great Marketing Hoax | What the Value-Pricers Get Wrong | 3 Rules for Asking Great Tax-Return Questions

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The income statement for a value-pricing CPA firm consists just of revenue – no expenses. Expenses are irrelevant when we have forward-looking metrics such as client and employee satisfaction.

Let’s have a little fun with the core tenet of value pricing. You only need know the value of your services to a client. You can ignore the cost of providing the services.