My ‘Brand’ Is the Exciting History of Accounting

Smiling businesswoman talking on cameraWhat feels right to you?

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

In 1998 I read that Andersen Consulting would be spending $100 million to brand their company. This seemed unusual for a few reasons.

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1. They were in heated litigation with Arthur Andersen to leave the accounting firm and set up an independent company.