What CPAs Can Learn from Lawyers and Doctors

Young Asian entrepreneur reading magazineHow will you distinguish your firm?

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

It has become pretty popular for law firms and medical doctors to advertise in group ads in magazine supplements.

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When I glance at the ads I find humor such as the bald dermatologist advertising his hair transplant prowess or the young woman doctor who does proctology, or the photo of the elder law firm partners where no one looks younger than 80. And they pay for these ads?