COVID: Learning How to Operate in the New Normal

Coronavirus crisis management outlook and analysis.

With Sarah Dobek

We’re out of the crisis stage or the triage mode,” Inovautus founder and president Sarah Dobek tells CPA Trendlines in a video interview.”And we’re moving in to the second phase, which is learning how to operate in what everybody’s calling the new normal.”

MORE COVID CRISIS MANAGEMENT VIDEOS: Jean Caragher: How to Fight COVID-19 ‘Fear’ and ‘Insecurity’ | Jody Grunden: COVID and Client Communications | August Aquila: What Comes After Coronavirus? | Andrew Argue Is on a Mission | Martin Bissett: COVID Slams U.K. Accountants, Too | Bill Reeb: COVID Crisis Separates the Winners from Losers

Chaos and confusion make client communications “so critical right now for CPA firms,” she says, adding. ” If clients aren’t getting information, they’re absolutely getting information from your competitors.”