6 Ways to Increase Your Fees … If You Dare

Hand moving triangle along beam to indicate balance between price and valueReverse value billing defined.

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

Working out how to set fees and using value pricing or value billing can sometimes be daunting.

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We are in this business to make a living, so we have to become adept at pricing, billing and collections. One thing that vexes me is colleagues who tell me they never would value price or bill, and then they engage in what I refer to as “reverse value billing.”