Are You Quitting on Leads Too Soon?

Businessman typing on laptop, shadows of envelopesFollow up right and you may not need any new leads.

By Jassen Bowman

To put it bluntly, if you’re not actively marketing to your lead database on a regular basis, then you wasted the money you spent to obtain those leads in the first place.

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One amazing fact about sales has held true for nearly a century: The majority of sales are closed after the fifth contact. This fact holds true for any industry, and the number of contacts required to close a sale increases as the price point of the product or service increases.