By Frank Stitely
The Relentless CPA
You’ll hate me after this post. I’m about to reveal that many of the behaviors that you rationalize as good client service are really just desperate measures to avoid losing bad clients. We’ll talk about getting out of that mess later.
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Clients are trainable – at least as trainable as Jack Russell Terriers. That is to say, they’re somewhat trainable. However, like Jack Russell Terriers, you train clients or they’ll train you. Somebody’s getting trained. Here’s an example of how that works.