Pandemic Lesson: Innovate Faster

"Opportunity just ahead" road sign in desertBe prepared to seize unexpected opportunities.

By Kristen Rampe
The Rosenberg MAP Survey

COVID proved which firms were up to date on their technology and ability to manage via strong relationships and trust. It was fascinating (and occasionally tragic) to watch, and an eye opener for those on the less-prepared end.

MORE: Remote Work Is More Productive | COVID-19 Shakes Up M&A Activity | 2021: You’ll Never See ‘Normal’ Again | We Adapted to Remote Work … Now What? | 2020’s Disruptions Are Only the Beginning
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Most significant changes we noted:

  • CPAs gained confidence in their ability to work remotely. It may not have been pretty, but they did it! Some firm leaders even said they may never go back to their old commute.
  • Increased consulting engagements. This was driven because it was forced on firms (e.g., PPP loan assistance). However, the fact that many firms were willing and able to charge clients (when appropriate) for this work demonstrated their ability to be in the game beyond compliance work.