Hint: Be successful in life first.
By Martin Bissett
Winning Your First Client
You know the identity of your first client, and if you buy into you, then there’s a good chance of potential clients being prepared to do so, too.
MORE: Why Believing in Yourself Matters | What Partners Don’t Tell You | Don’t Wait for Business to Come to You | Your First Sale Is to Yourself
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This is what we must remember about the purchasing of professional services such as accounting. If your prospective client is a Grade A or B style opportunity for your firm, then they are not buying the services you provide per se. The services are the vehicles of delivery; the means to the end.
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