Follow the principles of collaborative conversation.
By Bill Penczak
I recently encountered a decision-making process that had grown virtually foreign to me during my decade in public accounting—collaborative conversation. In the course of a week, the dynamics of communication with a prospective client reminded me of how most successful companies operate, and how the decision-making process at many CPA firms can be flawed and even sometimes dangerous.
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A friend and former colleague in public accounting, a veteran of the software industry, used to lament about the days of working for a “real” company the people who actually knew about the issue were those involved in decision-making.
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