They have to be on board before clients.
Once you have decided to adopt an alternative pricing philosophy, what do you do next? Changing your firm’s pricing philosophy is really a three-step process.
MORE: When to Use 11 Alternative Pricing Methods | 12 Subjective Factors for Pricing Your Next Engagement | How Utility and Value Affect Pricing | The Four Phases of Service Life | Marketing Orientation Is What Firms Need
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First, you need to consider several factors before suggesting a change. Second, you need to get your partners to agree that it is a good idea, and third, you need to educate your clients so that they accept and understand the new approach. The steps are not easy, but they are possible. And, remember, change does not occur overnight.
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